HIP HOP WORLD AWARDS 2008 IS HERE!
Smooth Promotions, the organisers of Hip Hop World awards have exclusively revealed to AyeniTheGreat, exciting details about this year’s event which comes up on March 15. In a brief chat with CEO Ayo Animashaun during the week, he disclosed that this year’s edition of the urbane music awards will be ‘bigger than the biggest, better than the best and totally redefinning’, even as he insisted that ‘change has to change’. Animashaun, who founded the awards in 2006, after 11 years of publishing Nigeria’s most authoritative urbane music journal Hip Hop World, is known for daring to achieve the seemingly impossible. Fortunately, it often happens that his ambitious experiments work out. And today, thirteen years after he became a full-time entrepreneur, he has made a couple of remarkable achievements that unmistakable highlight the power of possibilities. One of such is hip hop world awards – an annual music extravaganza that has surpassed all standards in the Nigerian context. Yet, the award keeps attempting to surpass its own standards. This year, although the list of final nominees is yet to be made public, the organisers have assured AyeniTheGreat that winners of major categories will go home with impressive prizes. ‘I can’t tell you what the prizes would be yet. They could be cars, cash or even record deals. But I can assure you that we’re stepping up the game this year’, said Animashaun. For the past teo editions, only the Next Rated category was entitled to a cash prize – and the category is endowed by the Aboderin Family in memory of their late son ‘Jaiye Aboderin. HipHopworld awards 2008 will hold at Planet One, Maryland lagos. It will be the first major awards to hold in 2008- a year already nicknamed ‘the year of awards. KORA, Channel O, Soundcity, Bubbles magazine and hosts of other reputable organisations have all indicated their intention to stage music-related awards in Nigeria during the course of the year.
for a full list of this year’s nominees, please vist www.hiphopworldawards.com