BAD DAY FOR PSQUARE AT HHW AWARDS…
They came in for the show with thier entire crew…
They hopped on the Yellow carpet, fielding questions from reporters, and carefully rehearsing, for the umpteenth time, the mode thier acceptance speech (es) would take.
But alas, the duo of Peter and Paul did not go home with any of the 22 carat gong on offer at the 2008 Hip Hop World awards. Yes. They came in empty handed, full of hopes and thinking of how they’ll leave the venue of the awards without losing the exquisite and exorbitant plaque to bandits. but they went home empty-handed, without anyone noticing when they sneaked away.
Pundits had predicted that it’ll be a tough contest between current hitmakers at this year’s edition of Nigeria’s most respeted music awards. But no one anticipated that Psquare will be a major casualty.
Until they started losing in all the categories they were nominated for…
SONG OF THE YEAR went to Olu Maintain, for ‘Yahoozeey’
BEST RnB/POP ALBUM went to 2face Idibia, for his Grass 2 Grace album
BEST MUSIC VIDEO went to DJ T, for STYLEE
ALBUM OF THE YEAR went to Asa, for her eponymous critically-acclaimed debut
ARTISTE OF THE YEAR went to D’BANJ.
It won’t be surprising if the Anambra-born twins and thier crew are yet to get over the shock!
Interestingly, it was an over-excited Psquare that went home with over five awards, at the debut edition of the awards in 2006. Last year, they went home with the best video gong, amidst other trophies.
Now, it appears the jury at HipHopWorld awards are trying to tell the popstars something. ‘I think it’s time we begin to encourage only those who are truly talented, those who play original music’, said a source close to the organisers. But a spokesperson for HHWA insists that is not the case. ‘the competition is just fierce this year. Psquare have been very hardworking, and they deserve every award they can win. But you’ll agree with me that this past year has been particularly tight, what with Asa’s debut, 2face Idibia and other cats like Jimmy JAtt and TY Bello standing up to be counted’
Other winners at this year’s HHWA include Wande Coal (Next Rated), who went home with a brand new Hyundai Sonata sedan; 9ice (HipHipWorld Revelation, Best Vocal Performance Male), M.I. (Best rap single), Mode 9 (Lyricist on the roll), Ruggedman (Best rap album), Asa, (best vocal performance, female), Batman Samini (Best African act), Cobhams Asuquo (producer of the year), Timaya (Best reggae/dancehall), DJ Jimmy Jatt/2face/Mode9/Elajoe (Best Collabo).
HHWA 2008 held at Planet One, Maryland, Ikeja on Saturday March 15, 2008. Anchored by the duo of Basketmouth and Dakore Egbuson, the event featured an elaborate yellow carpet segment, which was broadcast live on AIT and STV.
Olisa Adibua and Obi Asika were inducted into the HHW hall of fame.
This year’s event was sponsored by MTN, with support from Virgin Nigeria, Digiprints, Hip TV and several media partners.